As the epitome of distinctive Southern Californian fashion, So Cal needed a professional image for their line of clothing and accessories. As a sister company of No Fear, So Cal had high expectations for growth potential and we needed to create a catalogue for both companies that would be the only lasting impression on big distributors at trade shows. We chose a clean layout and incorporated lifestyle images, something they had never done before. The result is a well-branded image and an appealing catalogue that features their whole line of merchandise.