The Situation
Singlefin was a web-based company that provided free email and DNS hosting services to small and medium-sized companies. Singlefin’s solutions included the full range of web security from attachment filtering and archiving DNS hosting, virus protection, spam filtering and more. Singlefin needed a web presence that would showcase their services in a way that all customers could clearly understand, regardless of technical knowledge.
Strategy
Cuker Design immediately identified Singlefin’s desired demographic and developed an organized, straightforward marketing message that would appeal to that market. An innovative icon system was created to clearly define their services on the Web site and Flash tutorials were developed to explain how these services work. The landing pages were then optimized in order to enhance Singlefin’s product line and streamline the selling process.
Results
The Web site’s optimized user experience and streamlined services presentation helped customers to better understand Singlefin’s product offering, which led to a significant increase in sales within weeks. Six months after the site optimization and product line repositioning, the investment paid off - the successful company was bought out by global solutions provider St. Bernard Software.