The Situation
Language Media Agency provides translation services for print and web-based marketing materials in multilingual American markets. LMA needed a strong Web presence that would showcase their unique services and generate project leads. They needed a fresh branding strategy that would introduce the company to consumers and create global recognition for the company across the Web.
Strategy
Cuker Design performed an in-depth analysis of the translation services industry and developed a clear branding and positioning strategy that would differentiate the company from their competitors. We created a Web site that would clarify their brand and services offering with a clean and engaging, yet professional look and feel. To streamline internal business operations and communication, we developed an interactive FTP system that allows easy file transfers for the company.
Results
Forbes.com has recognized LMA for their pioneering effort to reach out to the untapped multilingual markets in America. This distinguished acknowledgement has stirred interest in the company and increased traffic to www.languagemediaagency.com. By communicating their services and mission in a clear and appealing way, the new site has helped establish LMA as a credible translation company for customers across the country. The company continues to experience long-term, sustainable results with a substantial increase in leads and ongoing recognition from industry leaders.